The JM Buzz

84 Épisodes

1. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

   Publié: 14/09/2023
2. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

   Publié: 07/09/2023
3. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

   Publié: 31/08/2023
4. Do Autonomous Products Deprive Us of Meaningful Experiences?

   Publié: 24/08/2023
5. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

   Publié: 17/08/2023
6. Brand Extensions Often Fail—Here's How To Them Up for Success

   Publié: 10/08/2023
7. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

   Publié: 27/07/2023
8. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Publié: 13/07/2023
9. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Publié: 06/07/2023
10. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

    Publié: 29/06/2023
11. It's Time for Marketing Researchers to Change Their Approach to Gender

    Publié: 22/06/2023
12. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

    Publié: 08/06/2023
13. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Publié: 01/06/2023
14. How Language Affects Content Engagement

    Publié: 25/05/2023
15. Can Soda Brands Reduce Sugar Without Losing Sales?

    Publié: 11/05/2023
16. When to Use Facts vs. Feelings for Soliciting Donations

    Publié: 04/05/2023
17. How Effective is Advertising for Robotic Surgery?

    Publié: 27/04/2023
18. Financial Vulnerability Is About More than Just Income

    Publié: 20/04/2023
19. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Publié: 13/04/2023
20. Answer This Question Before Selling a New Innovation

    Publié: 06/04/2023