The JM Buzz
Un podcast de Journal of Marketing - Les jeudis
Catégories:
84 Épisodes
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Decolonizing Health Care: The Role of Marketing
Publié: 18/04/2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Publié: 11/04/2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Publié: 04/04/2024 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Publié: 28/03/2024 -
Should Hospitals Specialize in an Area or Diversify?
Publié: 07/03/2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Publié: 29/02/2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Publié: 15/02/2024 -
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Publié: 08/02/2024 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Publié: 01/02/2024 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Publié: 25/01/2024 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Publié: 18/01/2024 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Publié: 11/01/2024 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Publié: 04/01/2024 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Publié: 07/12/2023 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Publié: 16/11/2023 -
How Do Investors React to Crowdsourcing Contests?
Publié: 09/11/2023 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Publié: 19/10/2023 -
Collaborating with Universities Makes Products More Attractive to Consumers
Publié: 12/10/2023 -
How to Stop Customers from Abandoning Self-Designed Products
Publié: 05/10/2023 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Publié: 28/09/2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
