The JM Buzz
Un podcast de Journal of Marketing - Les jeudis
Catégories:
77 Épisodes
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Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
Publié: 08/02/2024 -
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
Publié: 01/02/2024 -
A Research-Proven Strategy for Companies to Survive Bankruptcy
Publié: 25/01/2024 -
When Less Is More: The Power of Simple Packaging for Consumable Products
Publié: 18/01/2024 -
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
Publié: 11/01/2024 -
Hotels Should Pay Attention to Their Competitors' Reviews Too
Publié: 04/01/2024 -
JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)
Publié: 07/12/2023 -
How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way
Publié: 16/11/2023 -
How Do Investors React to Crowdsourcing Contests?
Publié: 09/11/2023 -
A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok
Publié: 19/10/2023 -
Collaborating with Universities Makes Products More Attractive to Consumers
Publié: 12/10/2023 -
How to Stop Customers from Abandoning Self-Designed Products
Publié: 05/10/2023 -
Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?
Publié: 28/09/2023 -
Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason
Publié: 14/09/2023 -
JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)
Publié: 07/09/2023 -
Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?
Publié: 31/08/2023 -
Do Autonomous Products Deprive Us of Meaningful Experiences?
Publié: 24/08/2023 -
The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales
Publié: 17/08/2023 -
Brand Extensions Often Fail—Here's How To Them Up for Success
Publié: 10/08/2023 -
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
Publié: 27/07/2023
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
