The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

Do price promotions on some products impact the demand for other products depending on their relative locations within a display? A new Journal of Marketing study says yes. Read an in-depth recap of this research here: https://www.ama.org/2023/05/30/the-secret-to-in-store-displays-where-to-place-discounted-products-relative-to-regularly-priced-products-to-maximize-sales/ Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231172111 Reference: Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski, “The Negative and Positive Consequences of Placing Products Next to Promoted Products,” Journal of Marketing. Narrator: Elizabeth Ann Sismour Acknowledgments: Aman Soni Topics: product displays, price promotions, retailing, retail, sales, brick-and-mortar, marketing, marketing research