The JM Buzz
Un podcast de Journal of Marketing - Les jeudis
Catégories:
77 Épisodes
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A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Publié: 03/10/2024 -
Using Generative AI to Provide Empathetic Customer Care
Publié: 19/09/2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Publié: 12/09/2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Publié: 05/09/2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Publié: 08/08/2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Publié: 01/08/2024 -
How Drug Price Regulations Backfired in India
Publié: 18/07/2024 -
Influencers with Smaller Followings Are More Cost-Effective
Publié: 11/07/2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Publié: 30/05/2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Publié: 23/05/2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Publié: 09/05/2024 -
How Coining a New Term Can Encourage Specific Behaviors
Publié: 02/05/2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Publié: 25/04/2024 -
Decolonizing Health Care: The Role of Marketing
Publié: 18/04/2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Publié: 11/04/2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Publié: 04/04/2024 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Publié: 28/03/2024 -
Should Hospitals Specialize in an Area or Diversify?
Publié: 07/03/2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Publié: 29/02/2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Publié: 15/02/2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
