The JM Buzz

84 Épisodes

1. How Subscription Companies Can Avoid "Box Fatigue"

   Publié: 30/03/2023
2. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

   Publié: 23/03/2023
3. Can You Trust Doctors' Yelp Ratings?

   Publié: 16/03/2023
4. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Publié: 09/03/2023
5. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Publié: 02/03/2023
6. Three Simple Ways to Encourage App Adoption

   Publié: 23/02/2023
7. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Publié: 16/02/2023
8. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Publié: 09/02/2023
9. Sell More to a Customer by Treating Other People and Property Considerately

   Publié: 02/02/2023
10. How to Mitigate the Effects of Insider Selling

    Publié: 26/01/2023
11. How Voice Technology Influences What We Reveal About Ourselves

    Publié: 19/01/2023
12. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

    Publié: 12/01/2023
13. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Publié: 15/12/2022
14. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Publié: 08/12/2022
15. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Publié: 01/12/2022
16. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Publié: 17/11/2022
17. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Publié: 10/11/2022
18. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Publié: 03/11/2022
19. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Publié: 13/10/2022
20. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Publié: 06/10/2022