201 Épisodes

  1. Intro to Season 6 | 30 Day Challenge | Behavioral Economics in Marketing Podcast

    Publié: 01/01/2023

  2. Special Announcement | Season 6 Teaser | Behavioral Economics in Marketing Podcast

    Publié: 23/12/2022

  3. Zero Sum Games and Insurance | Lessons From the Fire | Behavioral Economics in Marketing

    Publié: 20/10/2022

  4. Societal Norms and Marketing | Lessons From the Fire | Behavioral Economics in Marketing

    Publié: 13/10/2022

  5. IKEA Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 06/10/2022

  6. Loss Aversion in the Wake of a Natural Disaster | Lessons From the Fire | Behavioral Economics in Marketing

    Publié: 29/09/2022

  7. Acquisition Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 22/09/2022

  8. Achieving Optimal Outcomes with Backwards Induction | Lessons from the Fire | Behavioral Economics in Marketing Podcast

    Publié: 15/09/2022

  9. Hyperbolic Discounting | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 08/09/2022

  10. Corporate Philanthropy in Response to Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing

    Publié: 01/09/2022

  11. Priming Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 25/08/2022

  12. Maslow’s Hierarchy of Needs, Self-Actualization on Personal and Professional Development | Behavioral Economics in Marketing Podcast

    Publié: 18/08/2022

  13. REPLAY: Endowment Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 11/08/2022

  14. Leveraging Social Belonging in Branding and Messaging | Maslow’s Hierarchy of Needs | Lessons From the Fire | Behavioral Economics in Marketing

    Publié: 04/08/2022

  15. Affect Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 31/07/2022

  16. Maslow’s Hierarchy of Needs, Categories of Needs | Lessons From the Fire | Behavioral Economics in Marketing

    Publié: 21/07/2022

  17. Availability Heuristic | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 15/07/2022

  18. Maslow’s Hierarchy of Needs, an Introduction | Lessons From the Fire | Behavioral Economics in Marketing

    Publié: 07/07/2022

  19. REPLAY: Framing Effect on Delegation | Behavioral Economics in Marketing

    Publié: 30/06/2022

  20. REPLAY: Delegation Common Pitfalls and Hang-ups | Behavioral Economics in Marketing

    Publié: 29/06/2022

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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