201 Épisodes

  1. Growth mindset  | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 21/01/2023

  2. Decoy effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 20/01/2023

  3. Anchoring Effect on Pricing Strategies | Behavioral Economics in Marketing Podcast

    Publié: 19/01/2023

  4. Utility Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 18/01/2023

  5. Supply | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 17/01/2023

  6. Confirmation Bias on Customer Retention | Behavioral Economics in Marketing Podcast

    Publié: 16/01/2023

  7. Confirmation bias | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 15/01/2023

  8. Demand | Defintion Minute | Behavioral Economics in Marketing Podcast

    Publié: 14/01/2023

  9. Elasticity | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 13/01/2023

  10. Inoculation theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 12/01/2023

  11. Framing effect | Definiton Minute | Behavioral Economics in Marketing Podcast

    Publié: 11/01/2023

  12. Clustering | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 10/01/2023

  13. Correlation of Dual Process Theory and Status Quo Bias | Behavioral Economics in Marketing Podcast

    Publié: 09/01/2023

  14. Dual process theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 08/01/2023

  15. Bounded rationality theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 07/01/2023

  16. Homo economicus | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 06/01/2023

  17. Ceteris Paribus | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 05/01/2023

  18. Status Quo Bias | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 04/01/2023

  19. Price Discrimination | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 03/01/2023

  20. Anchoring Effect on Branding | Behavioral Economics in Marketing Podcast

    Publié: 02/01/2023

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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