201 Épisodes

  1. Marketing Essentials 101: A Must-Have List for New Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 05/10/2023

  2. Scaling | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 02/10/2023

  3. Taking the Leap: Strategies for Mitigating Risk in Entrepreneurship | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 28/09/2023

  4. Angel Investors | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 24/09/2023

  5. Navigating Uncertainty: Understanding the Risk Preferences of Entrepreneurs | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 21/09/2023

  6. Charting Your Course: Essential Considerations for New Business Ventures | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 14/09/2023

  7. Mastering the Art of Entrepreneurship: Essential Skillsets for Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 07/09/2023

  8. Fueling Prosperity: The Vital Importance of Entrepreneurship to the Economy | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 31/08/2023

  9. Introduction to Season 7 | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 24/08/2023

  10. Leveraging Social Proof to Increase Conversion Rates | Behavioral Economics in Marketing Podcast

    Publié: 01/02/2023

  11. Verbatim Effect | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 31/01/2023

  12. Social proof  | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 30/01/2023

  13. Scarcity | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 29/01/2023

  14. Geographic clustering | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 28/01/2023

  15. Principal Agent Problem | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 27/01/2023

  16. Loss Aversion | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 26/01/2023

  17. Cultural capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 25/01/2023

  18. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 24/01/2023

  19. Mindset | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 23/01/2023

  20. Flow Theory | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 22/01/2023

5 / 11

Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

Visit the podcast's native language site