201 Épisodes

  1. Embrace the IKEA Effect: How to Revolutionize Product Development with Customer Engagement | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 21/12/2023

  2. Breaking Barriers: Overcoming Status Quo Bias on Your Entrepreneurial Journey | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 14/12/2023

  3. Essential Resources to Fuel Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 07/12/2023

  4. Harnessing Behavioral Economics to Supercharge Your Referral Business | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 30/11/2023

  5. Business Plan | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 27/11/2023

  6. The Art of Scarcity, How to Use Limited Availability to Close Sales | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 23/11/2023

  7. Intellectual property (IP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 20/11/2023

  8. Availability Heuristic in Developing an Elevator Pitch | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 16/11/2023

  9. Customer Segments | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 15/11/2023

  10. Minimum Viable Product (MVP) | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 13/11/2023

  11. Short and Sweet: The Science of Captivating Elevator Pitches | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 09/11/2023

  12. Venture Capital | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 06/11/2023

  13. The Power of Salience, Creating Unforgettable Brand Awareness | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 02/11/2023

  14. Pitch Deck | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 30/10/2023

  15. Navigating the Marketing Funnel on a Shoestring Budget: Innovative Strategies for Bootstrapped Businesses | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 26/10/2023

  16. Business Model | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 23/10/2023

  17. Marketing Funnel Fundamentals: A Beginner’s Guide to Success | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 19/10/2023

  18. Pivot | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 16/10/2023

  19. Unlocking Success: Defining Your Target Market for Business Growth | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 12/10/2023

  20. SWOT Analysis | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 09/10/2023

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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