201 Épisodes

  1. Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast

    Publié: 04/03/2024

  2. The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast

    Publié: 29/02/2024

  3. Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast

    Publié: 27/02/2024

  4. Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast

    Publié: 26/02/2024

  5. Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast

    Publié: 22/02/2024

  6. Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast

    Publié: 20/02/2024

  7. Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast

    Publié: 19/02/2024

  8. Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast

    Publié: 15/02/2024

  9. REPLAY: Asymmetric Information || Definition Minute || Behavioral Economics in Marketing Podcast

    Publié: 13/02/2024

  10. Channel Marketing || Definition Minute || Behavioral Economics in Marketing Podcast

    Publié: 12/02/2024

  11. Navigating the 4Ps: Bridging Marketing and Behavioral Economics | Behavioral Economics in Marketing Podcast

    Publié: 08/02/2024

  12. Principle of Reciprocity || Definition Minute || Behavioral Economics in Marketing Podcast

    Publié: 06/02/2024

  13. Nash Equilibrium || Definition Minute || Behavioral Economics in Marketing

    Publié: 05/02/2024

  14. Intro to Season 8 | Behavioral Economics of the 4Ps of Marketing | Behavioral Economics in Marketing

    Publié: 01/02/2024

  15. Season 8 Announcement

    Publié: 25/01/2024

  16. Challenging the Status Quo: A Behavioral Lens on Perspectives || Special Episode || Behavioral Economics in Marketing Podcast

    Publié: 22/01/2024

  17. Season 8 Teaser

    Publié: 15/01/2024

  18. Burning Ships and New Beginnings: Drawing Inspiration from Hernan Cortes for Your New Year’s Resolutions | SPECIAL EPISODE | Behavioral Economics in Marketing Podcast

    Publié: 07/01/2024

  19. Level Up Your Business: How Entrepreneurs Can Harness the Power of Gamification | Behavioral Economics of Entrepreneurship | Behavioral Economics in Marketing Podcast

    Publié: 28/12/2023

  20. Clarity or Chaos: Understanding Why Confusion is Death in Marketing | Special Episode | Behavioral Economics in Marketing Podcast

    Publié: 24/12/2023

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Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.

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