The Behavioral Economics in Marketing's Podcast
Un podcast de Sandra Thomas-Comenole - Les jeudis
201 Épisodes
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REPLAY: Delegation, a Definition | Behavioral Economics in Marketing
Publié: 28/06/2022 -
Altruism vs Self-Interest in Marketing and Leadership | Lessons From the Fire | Behavioral Economics in Marketing
Publié: 23/06/2022 -
Choice Overload | Definition Minute | Behavioral Economics in Marketing
Publié: 09/06/2022 -
Keynesian Economics and Natural Disasters | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Publié: 02/06/2022 -
Risk vs Reward Ratio | Definition Minute | Behavioral Economics in Marketing Podcast
Publié: 26/05/2022 -
Intro to Season 5 | Lessons From the Fire | Behavioral Economics in Marketing Podcast
Publié: 22/05/2022 -
Marshall Fire Boulder Colorado Announcement
Publié: 06/01/2022 -
Dual Process Theory on Customer Journey Optimization
Publié: 09/12/2021 -
How to Build a Customer Journey Map
Publié: 02/12/2021 -
Replay: Optimizing Customer Experience (CX) with Priming Effect
Publié: 25/11/2021 -
6 Stages of the Customer Journey
Publié: 18/11/2021 -
Customer Journeys, a Definition
Publié: 11/11/2021 -
Priming Effect on Market Research
Publié: 04/11/2021 -
Anchoring Effect | Definition Minute
Publié: 28/10/2021 -
Leveraging Endowment Effect on Cart Abandonment
Publié: 21/10/2021 -
Sample Selection Bias | Definition Minute
Publié: 18/10/2021 -
Intro to Season 4 | Behavioral Economics in Marketing Podcast
Publié: 16/10/2021 -
Cognitive Dissonance | Definition Minute
Publié: 16/09/2021 -
Intention-Action Gap on Habit Change
Publié: 09/09/2021 -
Champion the IKEA Effect to Elevate Team Engagement
Publié: 02/09/2021
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
