The Behavioral Economics in Marketing's Podcast
Un podcast de Sandra Thomas-Comenole - Les jeudis
201 Épisodes
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Availability Heuristic in Developing an Elevator Pitch
Publié: 13/05/2021 -
Alleviating Conflict Before it Starts
Publié: 29/04/2021 -
Managing Conflict in the Workplace
Publié: 22/04/2021 -
Mastering the Art of Managing Conflict
Publié: 03/04/2021 -
Motivating Your Team Through Acquisition Theory
Publié: 18/03/2021 -
Leveraging Pent-up Demand for Business Growth
Publié: 04/03/2021 -
Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?
Publié: 25/02/2021 -
What is pent-up demand
Publié: 18/02/2021 -
Managing Cognitive Dissonance
Publié: 25/01/2021 -
Increasing Human Capital for Business Growth
Publié: 14/01/2021 -
7 Most Commonly Effective Leadership Styles
Publié: 06/01/2021 -
Top 6 Leadership Theories, a Quick Peek
Publié: 17/12/2020 -
Intro to Behavioral Economics in Marketing Leadership
Publié: 09/12/2020 -
Trailer | Season 2 | Behavioral Economics in Marketing
Publié: 06/12/2020 -
Behavioral Economics in Marketing Trailer
Publié: 25/11/2020 -
Rebalancing Risk Versus Reward
Publié: 04/11/2020 -
Avoiding the Affect Heuristic in Market Research
Publié: 12/10/2020 -
Build Customer Engagement with IKEA Effect
Publié: 01/10/2020 -
Mitigating Customers' Choice Overload to Increase Conversion Rate
Publié: 20/09/2020 -
The Endowment Effect on Your Marketing Mix
Publié: 13/09/2020
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
