Managing Cognitive Dissonance
The Behavioral Economics in Marketing's Podcast - Un podcast de Sandra Thomas-Comenole - Les jeudis
Catégories:
Cognitive dissonance is the phenomenon of having inconsistent thoughts, beliefs, values or attitudes and can cause psychological stress. People who experience cognitive dissonance can act irrationally to relieve that stress. Leaders can alleviate cognitive dissonance through expectation management and strong communication.
