Motivating Your Team Through Acquisition Theory

The Behavioral Economics in Marketing's Podcast - Un podcast de Sandra Thomas-Comenole - Les jeudis

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Acquisition theory is a motivational model that affirms that we all have three motivating drivers: achievement, power and affiliation. The type of motivation by which each we are driven derives from our life experiences, perceptions and cultural norms. As a leader in your organization, assessing and understanding your team's motivational drivers helps you to create a working environment that not only optimizes your employees productivity but promotes their overall wellness and well-being. 

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