Inclusion and Marketing
Un podcast de Sonia Thompson - Les jeudis
158 Épisodes
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37. Introducing 'Listen to Them: Black talent and consumers share their real life stories and perspectives on working in teams and inclusive marketing'
Publié: 02/02/2023 -
36. [BONUS] Listen before hitting "go" on your Black History Month campaign
Publié: 30/01/2023 -
35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023
Publié: 26/01/2023 -
34. [BONUS] Practical tips for building a diverse team | Interview on the Billion Dollar Moves podcast
Publié: 23/01/2023 -
33. How smart brands are leaning into inclusion to reach more customers with their products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss
Publié: 19/01/2023 -
32. [BONUS] An impactful way every leader and brand can honor Dr. Martin Luther King Jr.'s legacy today and everyday
Publié: 16/01/2023 -
31. How to actually build a diverse and representative team
Publié: 12/01/2023 -
30. Best practices for incorporating inclusive stock photography into your brand's visual imagery
Publié: 05/01/2023 -
29. What inclusive brand type are you?
Publié: 29/12/2022 -
28. The mindset you need to build an inclusive brand
Publié: 22/12/2022 -
27. Planning your inclusive brand calendar
Publié: 15/12/2022 -
26. Making your performance marketing campaigns more inclusive with Karen Amundson
Publié: 08/12/2022 -
25. Listen before featuring diverse talent in your next video, photo, and or content shoot
Publié: 01/12/2022 -
24. Engage more diverse consumers authentically with this essential practice
Publié: 24/11/2022 -
23. How consumers want you to celebrate heritage months with Arturo Gutierrez
Publié: 17/11/2022 -
22. Common ways brands treat diverse talent like unpaid consultants (and what to do instead)
Publié: 10/11/2022 -
21. Cultural appropriation and inappropriate use of a culture not your own: Let's talk about it
Publié: 03/11/2022 -
20. Why more brands are embracing advocacy
Publié: 24/05/2022 -
19. The critical link between equity and customer success with Deborah Pickett
Publié: 17/05/2022 -
18. Planning a marketing mix that works for more of your customers with Bianca Blake
Publié: 03/05/2022
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
