Inclusion and Marketing
Un podcast de Sonia Thompson - Les jeudis
158 Épisodes
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57. Neurodiversity at work: How to create a culture where everyone thrives
Publié: 04/05/2023 -
56. Inclusive marketing lessons from Bud Light's Dylan Mulvaney fumble
Publié: 27/04/2023 -
55. Incorporating inclusion into conversion rate optimization with Talia Wolf
Publié: 20/04/2023 -
54. Creating inclusive influencer marketing campaigns with Tinashe Chaponda
Publié: 13/04/2023 -
53. The inclusive marketing framework big brands are using with Jerry Daykin
Publié: 06/04/2023 -
52. Diversity and inclusion data: How to capture and use It to achieve your business goals
Publié: 30/03/2023 -
51. How to create inclusive content that makes more people feel seen with Natasha Pierre
Publié: 23/03/2023 -
50. How to get better consumer insights for underserved communities with Renita Bryant
Publié: 16/03/2023 -
49. How smart brands are closing the gender pay gap
Publié: 09/03/2023 -
48. How to create an inclusive workplace culture with Leanne and Al Elliott
Publié: 02/03/2023 -
47. How to increase customer success for people who are not in the majority, with Natalia Sanyal
Publié: 23/02/2023 -
46. Inclusion wins at SuperBowl LVII
Publié: 16/02/2023 -
45. Factors that influence your customers' success you need to be aware of
Publié: 09/02/2023 -
44. [Listen to Them] Black consumers share what they want brands to do to earn their trust
Publié: 02/02/2023 -
43. [Listen to Them] All representation isn’t created equal. Black consumers share what works for them and what doesn’t
Publié: 02/02/2023 -
42. [Listen to Them] Are you using your brand’s power for good? How marketing impacts the way consumers feel about themselves
Publié: 02/02/2023 -
41. [Listen to Them] Working with people different from you will soon be the norm. Black talent share what you need to know to make it work
Publié: 02/02/2023 -
40. [Listen to Them] This is what a high-performing diverse team looks like, according to Black talent
Publié: 02/02/2023 -
39. [Listen to Them] Common micro-aggressions your Black talent encounter in the workplace
Publié: 02/02/2023 -
38. [Listen to Them] Black women are used to being the only ones like them in a room in professional settings. Here’s what it’s like
Publié: 02/02/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
