Inclusion and Marketing
Un podcast de Sonia Thompson - Les jeudis
158 Épisodes
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77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)
Publié: 21/09/2023 -
76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang
Publié: 14/09/2023 -
75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more
Publié: 07/09/2023 -
74. How to authentically engage Muslim consumers with Mariam Shahab
Publié: 31/08/2023 -
73. How to bake inclusion into your brand guidelines
Publié: 24/08/2023 -
72. Why brands should practice responsible marketing with Lola Bakare
Publié: 17/08/2023 -
71. Rule #1 of inclusive marketing
Publié: 10/08/2023 -
70. Growth through Spanish translation: Best practices for reaching customers that speak different languages
Publié: 03/08/2023 -
69. Growth with globalization: How smart brands of all sizes and budgets are doing it
Publié: 27/07/2023 -
68. There's no growth without "we"
Publié: 20/07/2023 -
67. Evite CMO shares how the brand expanded their customer base
Publié: 13/07/2023 -
66. Common mistakes that prevent your brand's growth
Publié: 06/07/2023 -
65. The truth about 'woke' brands and companies getting political
Publié: 29/06/2023 -
64. How to build an accessible website
Publié: 22/06/2023 -
63. How Google makes their brand accessible
Publié: 15/06/2023 -
62. How to build a diverse customer base with Gloria Chou
Publié: 08/06/2023 -
61. How to deal with resistance to inclusion
Publié: 01/06/2023 -
60. Designing inclusive experiences for neurodivergent consumers
Publié: 25/05/2023 -
59. How to create an accessible brand for people with disabilities with Erin Perkins
Publié: 18/05/2023 -
58. How to build an LGBTQ+ inclusive brand with Hank Paul
Publié: 11/05/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
