Inclusion and Marketing
Un podcast de Sonia Thompson - Les jeudis
158 Épisodes
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97. Inclusive marketing ethics
Publié: 08/02/2024 -
96. How to do representation in marketing the right way
Publié: 01/02/2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Publié: 25/01/2024 -
94. Inclusive product design with Sabrina Meherally
Publié: 18/01/2024 -
93. The Inclusive Marketing Spectrum with examples for each
Publié: 11/01/2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Publié: 04/01/2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Publié: 28/12/2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Publié: 21/12/2023 -
89. Embedding inclusion into business planning for sustainable growth
Publié: 14/12/2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Publié: 07/12/2023 -
87. How brands showed these consumers they belonged
Publié: 30/11/2023 -
86. How to make more people feel like they belong with Unni Turrettini
Publié: 24/11/2023 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Publié: 16/11/2023 -
84. The truth about customer experience
Publié: 09/11/2023 -
83. You can't afford to not have this kind of talent on your team
Publié: 02/11/2023 -
82. Should you ask customers for their demographic information?
Publié: 26/10/2023 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Publié: 19/10/2023 -
80. Consumer reactions to real brand customer experiences
Publié: 12/10/2023 -
79. How smart brands strategically partner with HBCUs
Publié: 05/10/2023 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Publié: 28/09/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
