Inclusion and Marketing
Un podcast de Sonia Thompson - Les jeudis
158 Épisodes
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17. What anti-racism looks like in business with Dr. Nicole Charles
Publié: 26/04/2022 -
16. Navigating the complex world of identity
Publié: 19/04/2022 -
15. Getting Started with Inclusive Language for Your Brand with Nailah King
Publié: 12/04/2022 -
14. Are you taking more than you give?
Publié: 06/04/2022 -
13. How representative is your brand, really? A conversation with Gradient
Publié: 29/03/2022 -
12. We are not the same, so don’t treat us the same
Publié: 22/03/2022 -
11. The end of the majority and what it means for you with Julye Williams
Publié: 15/03/2022 -
10. How and why to create inclusive buyer personas
Publié: 08/03/2022 -
9. Why differences are profitable with Gelaine Santiago
Publié: 01/03/2022 -
8. The role of culture and values to build an inclusive brand
Publié: 22/02/2022 -
7. What happens to people most brands exclude
Publié: 15/02/2022 -
6. How to build an employer brand that attracts and retains a representative team with Desiree Booker
Publié: 08/02/2022 -
5. Strategies to build a brand that serves a broader group of customers with Tevia Celli
Publié: 01/02/2022 -
4. My origin story: How & why I became an inclusive marketing strategist
Publié: 25/01/2022 -
3. Yesterday's customers are not today's customers. Here's why
Publié: 18/01/2022 -
2. Is diversity a distraction to business? With Antoine Andrews
Publié: 18/01/2022 -
1. Why it's not enough to just add seats to your table (and what to do instead)
Publié: 18/01/2022 -
Inclusion & Marketing podcast trailer
Publié: 06/01/2022
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
