Impact Pricing

649 Épisodes

1. Costs, Costs, Costs: How Managerial Decision-Making Impacts Pricing Negotiations with Reginald Tomas Lee

   Publié: 04/04/2022
2. Blogcast #48: Direct Customer Impact

   Publié: 01/04/2022
3. Memecast #51: Price is Fast

   Publié: 30/03/2022
4. Mental Money: Why People Pay $1/Day vs $30 Upfront for a Month's Purchase with Pedro Piccoli Soares

   Publié: 28/03/2022
5. Blogcast #47: Another Netflix Increase

   Publié: 25/03/2022
6. Memecast #50: Loyal Customers

   Publié: 23/03/2022
7. Customers Don't Want to be Sold, They Want You to Help Them Buy: Salespeople's Role in Value Co-Creation with Duane Dufault

   Publié: 21/03/2022
8. Blogcast #46: You Must Lose on Price

   Publié: 18/03/2022
9. Memecast #49: Sales Should Not Own Pricing

   Publié: 16/03/2022
10. Who Should Own Product Pricing with Ray Ranga

    Publié: 14/03/2022
11. Blogcast #45: Losing on Price

    Publié: 11/03/2022
12. Blogcast #44: A Perspective on RFPs

    Publié: 09/03/2022
13. Your Costs vs. Your Price Change Decisions with Jon Lucas

    Publié: 07/03/2022
14. Blogcast #43: Don’t Confuse Your Buyers

    Publié: 04/03/2022
15. Memecast #48: Small Improvement

    Publié: 02/03/2022
16. Pricing People: The Connector Between Finance, Marketing, and Sales with Anne Warren

    Publié: 28/02/2022
17. Blogcast #42: Willingness to Accept

    Publié: 25/02/2022
18. Memecast #47: Creating Value

    Publié: 23/02/2022
19. What is a Value Chain, Why is It Important, and How Does It Impact Value Pricing with Shantanu Basu

    Publié: 21/02/2022
20. Memecast #46: Signal of Quality

    Publié: 18/02/2022