Diary of a first-time CMO

68 Épisodes

1. Conclusion

   Publié: 08/02/2023
2. Entry 63: My dream demand gen marketer

   Publié: 08/02/2023
3. Entry 62: My predictions

   Publié: 08/02/2023
4. Entry 61: The 10% more mindset

   Publié: 08/02/2023
5. Entry 60: Attracting talent

   Publié: 08/02/2023
6. Entry 59: Don’t backslide

   Publié: 08/02/2023
7. Entry 58: Content team in a demand gen org

   Publié: 08/02/2023
8. Entry 57: Rebranding Cognism

   Publié: 08/02/2023
9. Entry 56: Imposter syndrome

   Publié: 08/02/2023
10. Entry 55: On-demand, ungated, free content

    Publié: 08/02/2023
11. Entry 54: It’s not 2010 anymore

    Publié: 08/02/2023
12. Lesson 3: Shifting your reporting

    Publié: 08/02/2023
13. Entry 53: Lead gen to demand gen

    Publié: 08/02/2023
14. Entry 52: Critical thinking

    Publié: 08/02/2023
15. Entry 51: Catching a CMO’s attention

    Publié: 08/02/2023
16. Entry 50: Outsourcing

    Publié: 08/02/2023
17. Entry 49: Roles to have in-house

    Publié: 08/02/2023
18. Entry 48: Hands-on mode

    Publié: 08/02/2023
19. Entry 47: Kissing frogs

    Publié: 08/02/2023
20. Entry 46: Rethinking funding press releases

    Publié: 08/02/2023