Diary of a first-time CMO

68 Épisodes

1. Entry 45: Sourcing subject matter experts

   Publié: 08/02/2023
2. Entry 44: Random acts of marketing

   Publié: 08/02/2023
3. Entry 43: Making predictions

   Publié: 08/02/2023
4. Entry 42: A proud CMO moment

   Publié: 08/02/2023
5. Entry 40: Know your audience

   Publié: 08/02/2023
6. Entry 41: Looking for unicorns

   Publié: 08/02/2023
7. Entry 39: ABM or ABHmmmm

   Publié: 08/02/2023
8. Entry 38: Setting records

   Publié: 08/02/2023
9. Entry 37: Becoming a subject matter expert

   Publié: 08/02/2023
10. Entry 36: Buyers want instant gratification

    Publié: 08/02/2023
11. Entry 35: Tales of an operational CMO

    Publié: 08/02/2023
12. Entry 34: Redirection

    Publié: 08/02/2023
13. Entry 33: Building a media machine

    Publié: 08/02/2023
14. Entry 32: Humans marketing to humans

    Publié: 08/02/2023
15. Entry 31: Experimental budget

    Publié: 08/02/2023
16. Entry 30: Recognition and rewards

    Publié: 08/02/2023
17. Entry 29: CMO stands for ‘Change Means Opportunities’

    Publié: 08/02/2023
18. Entry 28: Switching gears

    Publié: 08/02/2023
19. Entry 27: View from a distance

    Publié: 08/02/2023
20. Entry 26: B2B marketing doesn’t have to be boring

    Publié: 08/02/2023