Diary of a first-time CMO
Un podcast de Cognism
68 Épisodes
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Entry 25: Minimum viable product
Publié: 08/02/2023 -
Entry 24: LinkedIn wins
Publié: 08/02/2023 -
Entry 23: Cognism DNA
Publié: 08/02/2023 -
Entry 22: Providing value
Publié: 08/02/2023 -
Entry 21: Align your destinies
Publié: 08/02/2023 -
Entry 20: Give yourself problems
Publié: 08/02/2023 -
Lesson 2: The different languages of a CMO
Publié: 08/02/2023 -
Entry 19: Marrying ideas and execution
Publié: 08/02/2023 -
Entry 18: Tie yourself to revenue
Publié: 08/02/2023 -
Entry 17: Let’s get it live
Publié: 08/02/2023 -
Entry 16: Done is better than perfect
Publié: 08/02/2023 -
Entry 15: Dream team
Publié: 08/02/2023 -
Entry 14: Art and science
Publié: 08/02/2023 -
Entry 13: The first 100 days
Publié: 08/02/2023 -
Entry 12: Experiment, experiment, experiment
Publié: 08/02/2023 -
Entry 11: Implementing a winning content strategy
Publié: 08/02/2023 -
Entry 10: Cut the BS
Publié: 08/02/2023 -
Entry 9: Day 1 and a marketing leader
Publié: 08/02/2023 -
Entry 8: CMO of a startup
Publié: 08/02/2023 -
Entry 7: Value customer loyalty
Publié: 07/02/2023
The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!