Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Un podcast de Consumer Behavior Lab - Les jeudis
72 Épisodes
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How Pret a Manger harnessed variable rewards to recover from the pandemic
Publié: 23/01/2025 -
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Publié: 16/01/2025 -
The replication crisis: How to avoid basing your marketing on bogus findings
Publié: 09/01/2025 -
How to change habitual customer behaviour in the New Year
Publié: 19/12/2024 -
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
Publié: 05/12/2024 -
The behavioural science behind the perfect gift
Publié: 20/11/2024 -
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
Publié: 05/11/2024 -
Get Out the Vote: How behavioral science can boost voter turnout
Publié: 24/10/2024 -
How indulgence brands can benefit from moral licensing
Publié: 09/10/2024 -
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Publié: 26/09/2024 -
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Publié: 12/09/2024 -
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Publié: 29/08/2024 -
How Disney uses the peak-end rule to manage queues and spark joy
Publié: 15/08/2024 -
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Publié: 14/08/2024 -
Summer holidays: using nostalgia to increase willingness to pay
Publié: 03/06/2024 -
Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices
Publié: 28/05/2024 -
How Liquid Death broke category norms to stand out from the crowd
Publié: 06/05/2024 -
Kentucky derby: gambling and the danger of overconfidence
Publié: 30/04/2024 -
Three biases that promote sustainable behaviour
Publié: 18/04/2024 -
How Red Bull used the principle of relativity to shrink their can and grow their sales
Publié: 09/04/2024
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
