Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Un podcast de Consumer Behavior Lab - Les jeudis
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In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis
