Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. - Un podcast de Consumer Behavior Lab - Les jeudis
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In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.
