2Bobs—with David C. Baker and Blair Enns

213 Épisodes

1. Reboot Your Culture Through New Business

   Publié: 21/12/2022
2. Who Should Be Promoted?

   Publié: 07/12/2022
3. Maintaining the Expert Position...After the Sale

   Publié: 23/11/2022
4. When Your Engagement Level Drops

   Publié: 09/11/2022
5. The Marketing Procurement Problem

   Publié: 26/10/2022
6. The Agency Gatekeeper

   Publié: 12/10/2022
7. Prostitutes and Scope Creep

   Publié: 28/09/2022
8. How Would You Prepare for a Downturn?

   Publié: 14/09/2022
9. Selling Should Be Fun or You Aren't Doing It Right

   Publié: 31/08/2022
10. Models Everywhere

    Publié: 17/08/2022
11. How Categories and Positioning Options Might Change

    Publié: 03/08/2022
12. The Evolution of a Marketing Firm

    Publié: 20/07/2022
13. Shortcomings of the EBITDA Multiplier

    Publié: 06/07/2022
14. The Emotional Journey of Buying and Selling

    Publié: 22/06/2022
15. Hard Lines, Soft Lines

    Publié: 08/06/2022
16. Designing Your Service Offerings

    Publié: 25/05/2022
17. Secrets Behind the Killer Website

    Publié: 11/05/2022
18. Why All My Content Is Ungated

    Publié: 27/04/2022
19. Selling to Different Buyer Types

    Publié: 13/04/2022
20. The Power of Process

    Publié: 30/03/2022