WFA's Better Marketing Pod with David Wheldon
Un podcast de World Federation of Advertisers (WFA)
42 Épisodes
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Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
Publié: 28/04/2025 -
Ep 39: Cathay Pacific’s Ed Bell on their marketing secret plus lessons from Asia for marketers
Publié: 02/04/2025 -
Ep 38: Dr Marcus Collins on navigating culture, meaning and purpose
Publié: 26/03/2025 -
Ep 37: On being a real global marketer, Gen Alpha and hushing with Dr Frederique Covington Corbett, UNICEF
Publié: 05/03/2025 -
Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Publié: 12/12/2024 -
Ep. 35: On redefining customer proposition with Michelle McEttrick, Primark
Publié: 27/11/2024 -
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
Publié: 03/09/2024 -
Ep 33: On how a YouTube music channel can help sell cars with Allyson Witherspoon, Nissan
Publié: 30/05/2024 -
Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Publié: 02/05/2024 -
Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative Salon
Publié: 29/03/2024 -
Better Marketing Pod 2023 key learnings
Publié: 19/12/2023 -
Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Publié: 23/10/2023 -
Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
Publié: 22/09/2023 -
Ep. 28: On brand purpose with Alberto Levy, Grupo Bimbo
Publié: 09/08/2023 -
Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg
Publié: 20/07/2023 -
Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, Mastercard
Publié: 17/05/2023 -
Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
Publié: 12/04/2023 -
Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuard
Publié: 08/03/2023 -
Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Publié: 09/02/2023 -
Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Publié: 14/12/2022
Hosted by WFA President Emeritus, David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.
