41 Épisodes

  1. How to Turn a Competitor's Strength into a Weakness

    Publié: 13/02/2025

  2. How to Position Against a Competitor Who Lies

    Publié: 30/01/2025

  3. Getting to the Root of the "We Have No Differentiation" Problem

    Publié: 17/10/2024

  4. Customer-Led Growth: Why Funnels are Outdated with Georgiana Laudi

    Publié: 03/10/2024

  5. How to Frame a Sales Conversation

    Publié: 19/09/2024

  6. From Michelin Stars to Marketing Stars: Product Marketing Lessons from Tamara Grominsky

    Publié: 15/08/2024

  7. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

    Publié: 01/08/2024

  8. Mastering Messaging for B2B Tech with Emma Stratton

    Publié: 18/07/2024

  9. Rethinking Marketing and Storytelling with Martina Lauchengco

    Publié: 04/07/2024

  10. Rethinking Sales Strategies for Modern Markets with Loren Padelford

    Publié: 13/06/2024

  11. A Buyer-Centric Approach to Competitive Positioning

    Publié: 30/05/2024

  12. Arming Sales Teams To Win in the Market, with Brent Adamson

    Publié: 16/05/2024

  13. The Role of Market Category in Differentiation

    Publié: 02/05/2024

  14. Postman's Positioning Journey: 500K Customers & $5.6 Billion Valuation with Abhinav Asthana

    Publié: 18/04/2024

  15. Why Positioning Does Not Make the Jump From Marketing to Sales

    Publié: 03/04/2024

  16. A Marketers Guide To Using The Sales Pitch

    Publié: 16/11/2023

  17. Mastering Strategy, Vision, and Positioning

    Publié: 09/11/2023

  18. Using Trends To Enhance Your Positioning

    Publié: 02/11/2023

  19. How To Think About Competition

    Publié: 26/10/2023

  20. How to Manage a Big Positioning Change

    Publié: 19/10/2023

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Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

Visit the podcast's native language site