41 Épisodes

  1. Bruno Aziza (Google, CapitalG) Shares How He Helped Reach Scale At Startups and Big Tech

    Publié: 12/10/2023

  2. Master the Art of Selling With My New Book

    Publié: 05/10/2023

  3. How to Create Marketing and Sales Alignment

    Publié: 28/09/2023

  4. Mapping Positioning to a Story Using Insight

    Publié: 21/09/2023

  5. How to Use Positioning in Sales Qualification and Discovery

    Publié: 14/09/2023

  6. Positioning at a Startup Vs. a Big Company

    Publié: 07/09/2023

  7. Mastering Jobs Theory With Bob Moesta

    Publié: 31/08/2023

  8. How To Avoid Bad Marketing and Sales

    Publié: 24/08/2023

  9. The Art of Discerning Sound Marketing and Sales Advice

    Publié: 17/08/2023

  10. How To Develop A Point of View For Your Company

    Publié: 10/08/2023

  11. So you’ve nailed your product positioning. Now what?

    Publié: 03/08/2023

  12. Help Scout's CEO Nick Francis Shares the Evolution of Their Positioning

    Publié: 27/07/2023

  13. Crafting a Persuasive Sales Pitch (Part 2)

    Publié: 20/07/2023

  14. How To Translate Your Positioning into a Persuasive Sales Narrative (Part 1)

    Publié: 13/07/2023

  15. Overcoming Customer Indecision and Challenging Conventional Sales Wisdom with Matt Dixon

    Publié: 06/07/2023

  16. Harnessing the Power of Differentiated Value: How To Win Over Customers and Outperform Competitors

    Publié: 29/06/2023

  17. How Shopify Moved Upmarket And Unlocked Billions In Growth — Hana Abaza

    Publié: 22/06/2023

  18. Single-Product vs. Multi-Product Positioning: A Comprehensive Guide

    Publié: 15/06/2023

  19. Understanding the Distinction Between Competitors and Competing Alternatives (And Why It Matters)

    Publié: 08/06/2023

  20. From Cold Calls To Positioning Expert: The Story Of How I Got Here

    Publié: 01/06/2023

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Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

Visit the podcast's native language site