Inclusion and Marketing
Un podcast de Sonia Thompson - Les jeudis
158 Épisodes
-
157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings
Publié: 03/04/2025 -
156. 2025 Inclusive marketing trends: Backed by data
Publié: 27/03/2025 -
155. 5 Inclusive email marketing strategies
Publié: 20/03/2025 -
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
Publié: 13/03/2025 -
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
Publié: 06/03/2025 -
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
Publié: 27/02/2025 -
151. Converting through case studies: How to infuse inclusion for more effectiveness
Publié: 20/02/2025 -
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications
Publié: 13/02/2025 -
149. Inclusive marketing as an organizational standard, not an option
Publié: 06/02/2025 -
148. Answer this question to convert more customers
Publié: 30/01/2025 -
147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
Publié: 23/01/2025 -
146. How to use data to increase customer success for all, with Deborah Pickett
Publié: 16/01/2025 -
145. How to implement systems for inclusive marketing, with Kumi Croom
Publié: 09/01/2025 -
144. A chat with Wistia co-founder and CEO about inclusive marketing
Publié: 02/01/2025 -
143. The mistake that made me
Publié: 27/12/2024 -
142. How to make more people feel seen, with Jasmine Star
Publié: 19/12/2024 -
141. How to be effective with inclusive marketing over the long-term
Publié: 12/12/2024 -
140. This AI tool assesses how inclusive brands are
Publié: 06/12/2024 -
139. The biases we hold
Publié: 28/11/2024 -
138. How smart brands demonstrate their values to consumers
Publié: 21/11/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
