Inclusion and Marketing
Un podcast de Sonia Thompson - Les jeudis
158 Épisodes
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137. 8 Inclusive eCommerce website examples that drive growth
Publié: 14/11/2024 -
136. The YouTube growth strategy top channels use
Publié: 07/11/2024 -
135. How to create an LGBTQ+ inclusive brand all year long
Publié: 31/10/2024 -
134. 3 Steps to create an effective multilingual content strategy
Publié: 24/10/2024 -
133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
Publié: 17/10/2024 -
132. How to build a high-performing diverse team in today's political climate
Publié: 11/10/2024 -
131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react
Publié: 03/10/2024 -
130. How to plan more inclusive business events with Eman Ismail
Publié: 26/09/2024 -
129. 7 Customer acquisition strategies smart brands used to reach more consumers
Publié: 19/09/2024 -
128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
Publié: 12/09/2024 -
127. How to create a multilingual content strategy with Selim Dahmani
Publié: 05/09/2024 -
126. How to identify and eliminate friction in your brand's customer experience
Publié: 29/08/2024 -
125. How to increase conversions with an inclusive website and social media audit
Publié: 22/08/2024 -
124. 3 Ways to deliver customer experiences that boost conversions
Publié: 15/08/2024 -
123. A framework for an inclusive SEO strategy
Publié: 08/08/2024 -
122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers
Publié: 01/08/2024 -
121. How to write inclusive prompts for biased AI tools with Chi Odogwu
Publié: 25/07/2024 -
120. How to use data to deliver customer experiences that convert with Jess Cervellon
Publié: 18/07/2024 -
119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
Publié: 11/07/2024 -
118. The right (and wrong) way to use pop culture references for your brand
Publié: 04/07/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
