Impact Pricing
Un podcast de Mark Stiving, Ph.D.
Catégories:
667 Épisodes
-
Mastering Value Conversations: Turning Customer Insights into Profits with Ed Arnold
Publié: 24/02/2025 -
Blogcast: Value Drivers vs. Value Tables: When to Go Broad and When to Be Specific
Publié: 21/02/2025 -
The Future of AI Monetization: Trends and Challenges with Steven Forth
Publié: 17/02/2025 -
Blogcast: Unlocking Portfolio Value Through Strategic Price Increases
Publié: 14/02/2025 -
Smart Pricing Strategies that Drive Growth and Maximize Profit with Joshua Lowe
Publié: 10/02/2025 -
Blogcast: What Is Value?
Publié: 07/02/2025 -
Navigating the Complexities of Healthcare Pricing and Technology Integration with Dave Brown
Publié: 03/02/2025 -
Blogcast: Confused Buyers Don’t Buy: A Case Study In How to Align SaaS Pricing with Customer Value
Publié: 31/01/2025 -
Strategic Price Increase: How to Plan, Communicate, and Succeed with Mark Peacock
Publié: 27/01/2025 -
Blogcast: Perfect Pricing Is Impossible (and That’s OK)
Publié: 24/01/2025 -
Rebates as a Strategic Tool in Pricing: Transforming Customer Behavior and Driving Profitability with Mark Gilham
Publié: 20/01/2025 -
Blogcast: You Influence Your Customers’ Willingness to Pay
Publié: 17/01/2025 -
The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris
Publié: 13/01/2025 -
Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
Publié: 10/01/2025 -
Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
Publié: 06/01/2025 -
Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
Publié: 30/12/2024 -
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
Publié: 27/12/2024 -
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Publié: 23/12/2024 -
Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
Publié: 20/12/2024 -
Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
Publié: 16/12/2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
