151 Épisodes

  1. Billions every year: Mobile game & e-commerce fraud

    Publié: 11/07/2023

  2. New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin

    Publié: 26/06/2023

  3. Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal

    Publié: 20/06/2023

  4. WWDC 2023: Apple's privacy updates

    Publié: 15/06/2023

  5. AI and DSPs: science, astrology, & doing your homework

    Publié: 09/06/2023

  6. Generative AI in games with Unity CEO John Riccitiello

    Publié: 02/06/2023

  7. Making games go boom: balancing pleasure & frustration

    Publié: 30/05/2023

  8. Privacy Sandbox on Android: 'we will do everything for the UA managers'

    Publié: 16/05/2023

  9. Making mobile ads suck less, with Moloco VP Francesco Renzo

    Publié: 05/05/2023

  10. DSPs in the privacy era: what will change?

    Publié: 03/05/2023

  11. 60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them

    Publié: 28/04/2023

  12. Run fewer ads, make more money says gaming OG Adam Jaffe

    Publié: 21/04/2023

  13. SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients

    Publié: 18/04/2023

  14. Public data from mobile gaming companies shows true and full UA spend

    Publié: 12/04/2023

  15. User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller

    Publié: 27/03/2023

  16. Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more

    Publié: 22/03/2023

  17. Surprise: Apple Search Ads drives organic App Store optimization

    Publié: 15/03/2023

  18. What Steph Curry's shoes reveal about livestream shopping in the west

    Publié: 08/03/2023

  19. How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo

    Publié: 03/03/2023

  20. How to pick an MMP in 2023, with Matej Lancaric

    Publié: 06/02/2023

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Visit the podcast's native language site