151 Épisodes

  1. Cockroach apps: growing when budgets are low, with Lomit Patel

    Publié: 01/02/2023

  2. Location-based gaming beyond Pokemon Go, with Atlas Reality

    Publié: 25/01/2023

  3. Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future

    Publié: 04/01/2023

  4. Growth hacking web3: "a beautiful moment of a bear market"

    Publié: 18/11/2022

  5. Doubling retention to grow faster: Storyly VP Daniele Di Nunzio

    Publié: 07/11/2022

  6. SKAdNetwork 4: introduction, overview, questions answered

    Publié: 01/11/2022

  7. Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello

    Publié: 14/10/2022

  8. Creatives FTW: the evolution of playable ads

    Publié: 05/10/2022

  9. Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine

    Publié: 14/09/2022

  10. Contextual targeting and advertising: how good can it get?

    Publié: 08/08/2022

  11. Optimized Conversion Models for SKAdNetwork: up to 60% better

    Publié: 02/08/2022

  12. Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello

    Publié: 14/07/2022

  13. Facebook's not-for-drinking IPA and the United Nations of marketing measurement

    Publié: 10/05/2022

  14. Privacy Sandbox on Android: how ad networks and MMPs can work together

    Publié: 04/04/2022

  15. ironSource on Privacy Sandbox for Android: something new that marketers have never had before

    Publié: 24/03/2022

  16. 50% more SKAN values? How mixed conversion models make SKAdNetwork work

    Publié: 15/03/2022

  17. Android Privacy Sandbox: the deep dive you need

    Publié: 25/02/2022

  18. Why Zynga bought Chartboost before getting bought by Take-Two

    Publié: 17/01/2022

  19. Making SKAdNetwork predictive (yes it's possible!)

    Publié: 07/12/2021

  20. Liftoff CEO Mark Ellis on adtech change, consolidation, competition

    Publié: 26/11/2021

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Visit the podcast's native language site