Behind the Scenes: Consumer Product Marketing
Un podcast de Meredith Davis, Sharebird
17 Épisodes
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A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike
Publié: 17/03/2022 -
A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
Publié: 10/03/2022 -
Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake
Publié: 24/02/2022 -
Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo
Publié: 17/02/2022 -
The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid
Publié: 10/02/2022 -
SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
Publié: 03/02/2022 -
Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
Publié: 10/05/2021 -
Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
Publié: 03/05/2021 -
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
Publié: 26/04/2021 -
Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor
Publié: 19/04/2021 -
Fertility Benefits, Family Planning and B2B2C Launches with Mansi Kothari, Director of Product Marketing at Maven Clinic
Publié: 12/04/2021 -
Crypto Currency and the Launch of Coinbase Card with Adam Weigand, Group PMM Manager at Coinbase
Publié: 05/04/2021 -
Modernizing Illustrator for iPad with Stephen Baloglu, Director of Product Marketing at Adobe
Publié: 29/03/2021 -
Global Expansion with Nora Niebruegge Bowers, Director Product Marketing at Disney+
Publié: 22/03/2021 -
The Launch of "Move What Matters" with Meg Donovan, former Global Director, Brand & Product Marketing at Uber
Publié: 15/03/2021 -
The Secrets Behind Launching New Product Lines with Alex Chahin, Senior Director of Product Marketing at hims & hers
Publié: 08/03/2021 -
Welcome to BTS: Consumer Product Marketing
Publié: 22/02/2021
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In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
