Melissa Aronczyk: How Corporate Public Relations Coopts Environmental Sustainability

#112: Author and professor Melissa Aronczyk shares what she's learned about the history of greenwashing, environmental public relations, and the multiple tactics corporations have utilized to elbow their way to table when solutions that effect their bottom lines are being discussed. Dave Chapman ties Melissa's insights to what the organic movement has witnessed, especially as regards environmentally-sane agriculture and brand messaging. Melissa Aronczyk is the co-author of "A Strategic ...