Shannon Burch - Western Financial Group - Building CX Strategies For Smaller Or Established Companies

Shannon Burch is the Contact Center Director at Western Financial Group, based in Alberta, Canada. Shannon has deep experience of managing customer experience in Canadian financial service companies and she has managed CX in smaller high-growth companies AND large established banks. In this episode Shannon will talk about the difference between these types of organization and the differences in CX strategy they require. https://www.linkedin.com/in/shannon-burch-1321ba12/ https://www.linkedin.com/company/westernfinancialgroup/