Unpacking the Digital Shelf

304 Épisodes

1. Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce

   Publié: 09/10/2023
2. Amazon is Shifting Ownership for Growth Entirely to You - What Do You Do?, with Martin Heubel, founder of Amazon consultancy Consulterce

   Publié: 02/10/2023
3. Ecommerce for CEOs, with Dean McElwee, Director of Global Ecommerce Collaboration, Stanley Black & Decker

   Publié: 25/09/2023
4. IAB/MRC Issues New Retail Media Guidelines, Jeffrey Bustos, VP Measurement Addressability Data IAB, Kelly Kachnowski, VP of Commercial Development the Mars Agency, & Michael Schuh, VP of Media Strateg

   Publié: 18/09/2023
5. All the Store’s a Stage, with Arsen Avakian, CEO and Founder of Cooler Screens

   Publié: 11/09/2023
6. A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

   Publié: 04/09/2023
7. A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thomps

   Publié: 28/08/2023
8. Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia

   Publié: 21/08/2023
9. The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and Insights at Momentum Commerce

   Publié: 14/08/2023
10. AI Can Change the Scale and Impact of your Digital Shelf Program Right Now, with Steve Engelbrecht, Founder and CEO at Sitation

    Publié: 07/08/2023
11. Having a General Manager Mindset In Commerce, with Samir Bhavnani, VP of Sales, and Gopal Shah, Head of Product Marketing at CommerceIQ

    Publié: 31/07/2023
12. Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, with Jason Del Rey, Journalist and Author

    Publié: 24/07/2023
13. Unit Growth Strategies, AI, and Negotiating Leverage: Takeaways from the Q2 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group

    Publié: 17/07/2023
14. The People, Process, and Tech for Seamless Shopping, with Michael Klein from Klein4Retail Consulting LLC

    Publié: 10/07/2023
15. Retail Readiness to Drive Max Performance Across Paid, Organic, and Product Page Conversion, with Amanda Wolff, Head of Marketing at Flywheel Digital

    Publié: 03/07/2023
16. The Future of Stores is Happening Now, with Stewart Samuel, Director of Retail Futures at IGD

    Publié: 26/06/2023
17. Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager Global eCommerce General Mills

    Publié: 19/06/2023
18. Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA

    Publié: 12/06/2023
19. Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital Commerce Global

    Publié: 05/06/2023
20. Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider

    Publié: 29/05/2023