17 Épisodes

  1. The Crisis of Meaning in Celebrity Branding

    Publié: 08/08/2025
  2. Branding History

    Publié: 07/08/2025
  3. Thought Leadership, Branding Influence, and Authentic Leadership

    Publié: 06/08/2025
  4. AI and the Future of Branding

    Publié: 05/08/2025
  5. Personal Branding, Theory, and Applying Lessons Learned

    Publié: 31/07/2025
  6. Globalization and Cultural Differences in Branding

    Publié: 30/07/2025
  7. Influencer Culture and Micro-Celebrity

    Publié: 29/07/2025
  8. Narrative and Storytelling in Branding

    Publié: 25/07/2025
  9. Branding Ethics and Crisis Management

    Publié: 24/07/2025
  10. Understanding Parasocial Relationship Theory

    Publié: 23/07/2025
  11. Media Framing and Celebrity Construction

    Publié: 21/07/2025
  12. Dramaturgy and Celebrity Branding

    Publié: 18/07/2025
  13. Symbolic Interactionism and Celebrity Branding

    Publié: 17/07/2025
  14. Branding Archetypes and Symbolism

    Publié: 16/07/2025
  15. The EAT Model and Celebrity Branding

    Publié: 16/07/2025
  16. Why Celebrity Branding Matters

    Publié: 15/07/2025
  17. Theories of Celebrity Branding, Hosted by Bob Batchelor -- Preview

    Publié: 14/07/2025

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Theories of Celebrity Branding is a smart and timely podcast that explores how fame, marketing, branding, and identity collide in today’s media-driven world. Hosted by cultural historian and bestselling author Bob Batchelor, who teaches at Coastal Carolina University, the series dives into how celebrities—from Hollywood icons to social media influencers—build their brands and shape public culture. Designed for students and curious listeners alike, each episode unpacks how branding, storytelling, and media create the stars we follow—and the values we reflect.

Visit the podcast's native language site