13 Épisodes

  1. Personal Branding, Theory, and Applying Lessons Learned

    Publié: 31/07/2025
  2. Globalization and Cultural Differences in Branding

    Publié: 30/07/2025
  3. Influencer Culture and Micro-Celebrity

    Publié: 29/07/2025
  4. Narrative and Storytelling in Branding

    Publié: 25/07/2025
  5. Branding Ethics and Crisis Management

    Publié: 24/07/2025
  6. Understanding Parasocial Relationship Theory

    Publié: 23/07/2025
  7. Media Framing and Celebrity Construction

    Publié: 21/07/2025
  8. Dramaturgy and Celebrity Branding

    Publié: 18/07/2025
  9. Symbolic Interactionism and Celebrity Branding

    Publié: 17/07/2025
  10. Branding Archetypes and Symbolism

    Publié: 16/07/2025
  11. The EAT Model and Celebrity Branding

    Publié: 16/07/2025
  12. Why Celebrity Branding Matters

    Publié: 15/07/2025
  13. Theories of Celebrity Branding, Hosted by Bob Batchelor -- Preview

    Publié: 14/07/2025

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Theories of Celebrity Branding is a smart and timely podcast that explores how fame, marketing, branding, and identity collide in today’s media-driven world. Hosted by cultural historian and bestselling author Bob Batchelor, who teaches at Coastal Carolina University, the series dives into how celebrities—from Hollywood icons to social media influencers—build their brands and shape public culture. Designed for students and curious listeners alike, each episode unpacks how branding, storytelling, and media create the stars we follow—and the values we reflect.

Visit the podcast's native language site