The Marketing Architects
Un podcast de Marketing Architects
169 Épisodes
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Nerd Alert: How AI Will Change Marketing Structures
Publié: 08/05/2025 -
The Differentiation vs Distinctiveness Debate
Publié: 06/05/2025 -
Nerd Alert: Does Creative Consistency Matter?
Publié: 01/05/2025 -
What Marketers Get Wrong About Targeting
Publié: 29/04/2025 -
Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions
Publié: 24/04/2025 -
The Louder You Are, the More You Grow: Why ESOV Still Works
Publié: 22/04/2025 -
Nerd Alert: The Power of Creative Advertising
Publié: 17/04/2025 -
The New Rules of Great Video Creative with Steve Babcock
Publié: 15/04/2025 -
Nerd Alert: The Science Behind Emotional Advertising
Publié: 10/04/2025 -
The CTV Hype Cycle: Separating Fact from Fiction
Publié: 08/04/2025 -
Nerd Alert: Why Humor Wins in Advertising
Publié: 03/04/2025 -
Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf
Publié: 01/04/2025 -
Nerd Alert: The Psychology Behind Direct Mail Performance
Publié: 27/03/2025 -
The Potential of AI Video with Seth Woodall
Publié: 25/03/2025 -
Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty
Publié: 20/03/2025 -
Marketing Like a Challenger with Chuck Hengel
Publié: 18/03/2025 -
Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance
Publié: 13/03/2025 -
Great Marketing Tells Great Stories
Publié: 11/03/2025 -
Nerd Alert: Brand Awareness vs Brand Salience
Publié: 06/03/2025 -
Synthetic research vs human insights in marketing
Publié: 04/03/2025
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
