93 Épisodes

  1. How Data Speaks uses impact-based attribution to measure and improve advertising ROI

    Publié: 02/05/2024

  2. Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve

    Publié: 18/04/2024

  3. Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato

    Publié: 03/04/2024

  4. Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory

    Publié: 21/03/2024

  5. The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions

    Publié: 07/03/2024

  6. The future of Google Search & Ads in the age of Gen AI

    Publié: 15/02/2024

  7. Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

    Publié: 01/02/2024

  8. The future of B2B measurement

    Publié: 18/01/2024

  9. Big data for marketers: Why, how, and where to start

    Publié: 04/01/2024

  10. Marketing leader roundtable: Fueling your growth with data in 2024

    Publié: 22/12/2023

  11. Using data to power your next step: Fueling 40% annual growth

    Publié: 21/12/2023

  12. The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity

    Publié: 14/12/2023

  13. The next generation of marketing mix modelling

    Publié: 30/11/2023

  14. Why now is a great time to move to a marketing data warehouse

    Publié: 23/11/2023

  15. How top consumer brands measure marketing with Michael Kaminsky

    Publié: 18/10/2023

  16. The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse

    Publié: 04/10/2023

  17. Start Trusting Your Data: A marketing data governance framework for CMOs

    Publié: 06/09/2023

  18. Marketing mix modeling for marketing leaders

    Publié: 23/08/2023

  19. The Marketing Analytics Lifecycle

    Publié: 09/08/2023

  20. Most of your problems are due to (a lack of) Marketing Data Governance

    Publié: 27/07/2023

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The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

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