The Local Marketing Trends Podcast
Un podcast de Gordon Borrell - Les lundis
138 Épisodes
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How KSL.com Became a Local Media 'Phoenix'
Publié: 03/02/2025 -
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
Publié: 20/01/2025 -
The Dirty Little Secret to Exponential Growth in Sales
Publié: 06/01/2025 -
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Publié: 09/12/2024 -
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
Publié: 25/11/2024 -
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
Publié: 11/11/2024 -
Why Dozens of Buyers Have Been Snapping Up Newspapers
Publié: 28/10/2024 -
Local Content Goldmine Starts to Deliver (Even for Radio!)
Publié: 14/10/2024 -
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Publié: 30/09/2024 -
Riegsecker Sees Local Media at an Inflection Point
Publié: 09/09/2024 -
Finally, Local Podcasting Might Be Catching On
Publié: 26/08/2024 -
Are Digital Marketing Services Worth Selling?
Publié: 12/08/2024 -
This Iconoclast Doesn't Mince Words on Today's Mass Media
Publié: 29/07/2024 -
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
Publié: 15/07/2024 -
The Forgotten Goldmine in Email
Publié: 24/06/2024 -
Radio's New Leader Brings An Attitude To the Job
Publié: 10/06/2024 -
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
Publié: 28/05/2024 -
TEGNA Finds a Set of AI Geniuses
Publié: 13/05/2024 -
How Young Adults Search Online for 'Local' Information Might Surprise You
Publié: 29/04/2024 -
It's the Email, Stupid
Publié: 16/04/2024
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
