The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Un podcast de Melina Palmer
497 Épisodes
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457. Proximity: Redefining Business and Innovation in a Digital Age
Publié: 26/12/2024 -
456. Moonshot Strategies: Business Insights from NASA's Space Race
Publié: 24/12/2024 -
455. The Influence Equation: Transformational Change with Steve Martin
Publié: 19/12/2024 -
454. Social Proof in Action: Understanding the Herding Instinct
Publié: 17/12/2024 -
453. Elevating Brand Perception: DJ Sprague’s Journey from Limos to Reputation King
Publié: 12/12/2024 -
452. Embracing Negative Reviews: Behavioral Economics Insights
Publié: 10/12/2024 -
451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban
Publié: 05/12/2024 -
450. The "G" in NUDGES: Mastering Feedback for Behavioral Success
Publié: 03/12/2024 -
449. Embracing Winter: Mindset Shifts with Dr. Kari Lebowitz
Publié: 28/11/2024 -
448. Embracing Familiarity Bias: The Comfort of the Known
Publié: 26/11/2024 -
447. The Hive Mind at Work: Transforming Organizations with Dr. Siobhan McHale
Publié: 21/11/2024 -
446. The Taste of Success: How Flavor Impacts Buying Behavior
Publié: 19/11/2024 -
445. From Insights to Action: Behavioral Science at Lyft with Irrational Labs
Publié: 14/11/2024 -
444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd
Publié: 12/11/2024 -
443. The Birth of Consumer Choice w/ Jason Voiovich
Publié: 07/11/2024 -
442. The Power of NUDGES and Choice Architecture (Refreshed Episode)
Publié: 05/11/2024 -
441. Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology
Publié: 31/10/2024 -
440. AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode)
Publié: 29/10/2024 -
439. Behavioral Science at Scale: William Mailer on Banking Innovations
Publié: 23/10/2024 -
438. Apple Card: Behavioral Economics in Action (Refreshed Episode)
Publié: 21/10/2024
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
