The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Un podcast de Melina Palmer
497 Épisodes
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497. Making Work Fair
Publié: 15/05/2025 -
496. The Hidden Costs of Inequity Aversion in Business
Publié: 13/05/2025 -
495. The Human Side of Leadership w/ Willie Pietersen
Publié: 08/05/2025 -
494. From Management Mess to Leadership Success
Publié: 06/05/2025 -
493. Disrupting Implicit Bias
Publié: 01/05/2025 -
492. Breaking Free from Functional Fixedness
Publié: 29/04/2025 -
491. Unlocking the Power of Storytelling in Business
Publié: 24/04/2025 -
490. Metaphors and Brand Connection
Publié: 22/04/2025 -
489. Beyond Mentorship - How to Sponsor Success
Publié: 17/04/2025 -
488. The Art of Getting Along
Publié: 15/04/2025 -
487. What We Value
Publié: 10/04/2025 -
486. Making It Easy: The Art of Seamless Sales
Publié: 08/04/2025 -
485. The Social Art of Influence
Publié: 03/04/2025 -
484. The Psychology of Pricing: Framing with Numbers
Publié: 01/04/2025 -
483. Unlocking the Laws of Connection
Publié: 27/03/2025 -
482. The Power of Unity in Persuasion
Publié: 25/03/2025 -
481. The Consumer Insights Revolution
Publié: 20/03/2025 -
480. Marketing to Mindstates
Publié: 18/03/2025 -
479. The Housefly Effect: Small Changes, Big Impact
Publié: 13/03/2025 -
478. The Power of Choice Architecture in Behavior Change
Publié: 12/03/2025
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
