94 Épisodes

  1. How Who Gives A Crap Disrupted The $31bn Toilet Paper Industry

    Publié: 21/02/2024

  2. Fuelling the Future: Unleashing the New Age of NASCAR Fandom

    Publié: 07/02/2024

  3. Calendly’s CMO - Marketing a $3 Billion SAAS product like a Pro

    Publié: 24/01/2024

  4. David vs Goliath - DuckDuckGo’s Marketing Strategies to Take on Google

    Publié: 10/01/2024

  5. The 10 Biggest Marketing Lessons From 100+ Leading CMOs | Scratch by Rival

    Publié: 13/12/2023

  6. 1BN Views and Counting: WorldChaseTag’s Marketing Playbook for Disrupting the Sports World

    Publié: 06/12/2023

  7. Building One of the Fastest-Growing Challenger Brands in Personal Care with HereWeFlo

    Publié: 22/11/2023

  8. How Gymbox Delivers Massive Campaigns With Minimal Budgets

    Publié: 08/11/2023

  9. How Yonder Is Building a Challenger Credit Card to Crush AMEX

    Publié: 25/10/2023

  10. How Beavertown’s Creative Marketing Disrupted the Beer Market in the UK

    Publié: 11/10/2023

  11. How Inclusive Marketing is Driving HiBob’s $2.5B Valuation in HR tech

    Publié: 04/10/2023

  12. Google's Ad Scam & What it Means for Marketers | Scratch Special with Dr. Augustine Fou

    Publié: 20/09/2023

  13. How to View Branding as a Science with Martin Lindstrom

    Publié: 06/09/2023

  14. How Delightful Customer Experiences Powered Bloom & Wild to 20M Deliveries

    Publié: 28/07/2023

  15. Formula E’s CMO on Building the Most Exciting Challenger Brand in Sports

    Publié: 13/07/2023

  16. How to Launch One Of The Biggest Games In The World With Matt Webster of Activision

    Publié: 28/06/2023

  17. How to Build Brand Buzz with the VP Head of Brand of Papa Johns, Jaclyn Ruelle

    Publié: 07/06/2023

  18. How To Build an Iconic Brand with CMO of PepsiCo Int’l Beverages, Mark Kirkham

    Publié: 24/05/2023

  19. Marketing strategies for Scaling the largest fintech in Europe: Lessons from Bitpanda's Unicorn Journey

    Publié: 10/05/2023

  20. Reinventing the $50B Radio Industry for the Digital Age with Richard Stern, CEO of Tunein

    Publié: 12/04/2023

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Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.

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