151 Épisodes

  1. Maximizing app engagement with AI agents

    Publié: 08/05/2024

  2. Why your game won't GROW

    Publié: 01/05/2024

  3. IAP spend trends 2024: who will win?

    Publié: 24/04/2024

  4. How to kill it on TikTok (even with a tiny budget)

    Publié: 18/04/2024

  5. Unified Measurement for iOS mobile attribution

    Publié: 12/04/2024

  6. Women in growth: 5 extraordinary women

    Publié: 02/04/2024

  7. Getting more data from your ad networks than they offer

    Publié: 25/03/2024

  8. The best ad networks on the planet

    Publié: 20/03/2024

  9. Google's new CMP requirement FAQ

    Publié: 12/03/2024

  10. Gaming DNA shows why players like specific games

    Publié: 05/03/2024

  11. Web3 and mobile gaming in 2024: new opportunity?

    Publié: 29/02/2024

  12. Tracking ROAS for cross-platform PC, console, mobile marketing

    Publié: 23/02/2024

  13. Privacy safe post-ATT behavioral targeting?!?

    Publié: 15/02/2024

  14. Making mobile games work (yeah, someone wrote the book on it)

    Publié: 14/02/2024

  15. RTB vs manual: BOTH needed for max admon $$$

    Publié: 08/02/2024

  16. No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store

    Publié: 31/01/2024

  17. How AllTrails won 2023 iPhone app of the year

    Publié: 23/01/2024

  18. AI in user acquisition: where can AI help marketers most?

    Publié: 15/01/2024

  19. Growing a super-app in India organically and offline: GenWise

    Publié: 08/01/2024

  20. Lucas Moscon on admon (and ... can admon save subscription apps?)

    Publié: 29/12/2023

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Visit the podcast's native language site