151 Épisodes

  1. Professor ARPDAU: free retention curve, LTV predictor, DAU predictor

    Publié: 19/02/2025

  2. Scaling ad spend to $10K/week PROFITABLY

    Publié: 12/02/2025

  3. Why privacy and consent are AMERICAN things now, not just EUROPEAN

    Publié: 04/02/2025

  4. Women & mobile gaming: 9 things you need to know

    Publié: 30/01/2025

  5. 60% lower cost per trial via web2app?

    Publié: 21/01/2025

  6. No more App Store fees

    Publié: 14/01/2025

  7. Scaling mobile games beyond 1 million players: 6 challenges

    Publié: 08/01/2025

  8. How AppLovin is fueling the boom in incentivized ad networks

    Publié: 26/12/2024

  9. How to grow games globally

    Publié: 19/12/2024

  10. How to scale influencer marketing

    Publié: 10/12/2024

  11. 1 must-have to scale your app 100X

    Publié: 03/12/2024

  12. Went viral on TikTok Shop ... sold out in 3 days!

    Publié: 27/11/2024

  13. Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton

    Publié: 18/11/2024

  14. UA diversification: CTV, DOOH, podcasts, and radio?!?

    Publié: 13/11/2024

  15. 6X creative output with AI?!?

    Publié: 07/11/2024

  16. Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN

    Publié: 30/10/2024

  17. Marcus Burke on free trials, Advantage+, AEM, web to app, funnels, and way too much more!

    Publié: 18/10/2024

  18. End cards that convert: boost mobile ads conversion by 30%

    Publié: 10/10/2024

  19. New Unity CEO Matt Bromberg on games, ads, AI

    Publié: 03/10/2024

  20. CAPIs, CAPIs, CAPIs, all about CAPIs

    Publié: 26/09/2024

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Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

Visit the podcast's native language site