Digital Corporate Communication – Dialogues with scholars
Un podcast de Vilma Luoma-aho & Mark Badham
25 Épisodes
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Public Sector Organisations: The Finnish Tax Administration introduces character for humorous tax lessons
Publié: 22/12/2023 -
Disinformation: The European Union’s response to disinformation
Publié: 15/12/2023 -
Corporate Social Responsibility (CSR) Communication: Grupo Nutresa, the leading processed food company in Colombia
Publié: 08/12/2023 -
Hijacking: SAS Ad Controversy
Publié: 01/12/2023 -
Internal Communication: philosophy of the Swedish Transport Administration
Publié: 24/11/2023 -
Co-productive Citizen Engagement: Madrid City Council's push for citizen engagement
Publié: 17/11/2023 -
Gamification: lessons from Nissan, Deloitte, and Google
Publié: 10/11/2023 -
Corporate Reputation: Dolce & Gabbana's reputation in China
Publié: 03/11/2023 -
Media Relations: the Global Strategic Communications Council
Publié: 27/10/2023 -
Visual Communication: Heineken's identity
Publié: 20/10/2023 -
Digital Transformation of Communication Functions and Organisations: Siemens Healthineers
Publié: 13/10/2023 -
Measurement and Evaluation: UNICEF’s measurement framework
Publié: 06/10/2023 -
Complaint Management: Gucci’s handling of the balaclava sweater firestorm in 2019
Publié: 29/09/2023 -
Activism: Asia Pulp and Paper's digital activism insight
Publié: 22/09/2023 -
Voice Communication: Sonic branding and brand voice
Publié: 15/09/2023 -
Financial Comms & Investor Relations: SAP SE's visionary initiative in digital transformation
Publié: 05/09/2023 -
Crisis Communication & Crisis Life Cycles: the electronic payment service provider NETS
Publié: 28/08/2023 -
Algorithmic Leadership and Management: Deliveroo France Case Study
Publié: 28/08/2023 -
Brandjacking and Character Assassination: McDonald's and the series of brandjacking incidents
Publié: 01/08/2023 -
Social Media Influencers: Unilever's influencer campaign in Germany
Publié: 18/07/2023
Join Professor Vilma Luoma-aho and Dr Mark Badham as they engage in dialogue with some of the most recognised Corporate Communication scholars across the globe. They ask questions like: What is digital technology changing in communication functions, practices and tools? What are recent examples of these changes? What is the dark side to these changes? To go deeper into each episode topic (including case studies) , see the Handbook on Digital Corporate Communication (2023) published by Edward Elgar Publishing. Cover image used under licence from Adobe Stock.
