99 Épisodes

  1. Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18

    Publié: 21/10/2023

  2. Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17

    Publié: 20/10/2023

  3. Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15

    Publié: 04/10/2023

  4. Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14

    Publié: 26/09/2023

  5. Anthony Garone - Exposing the murky world of Ghostwriting - S4 Ep13

    Publié: 09/09/2023

  6. Matt Watkinson - Mastering your potential in an uncertain world - S4 Ep12

    Publié: 05/09/2023

  7. John James & Meqa Smith - Culture, brand, internal marketing and core strategy - S4 Ep11

    Publié: 01/09/2023

  8. Shay Howe - Chasing growth in the AI era - Confessions of a tech CMO - S4 Ep10

    Publié: 27/08/2023

  9. Baiba Matisone - Strategists in advertising - How agencies and clients can work better together - S4 Ep9

    Publié: 13/08/2023

  10. Jon Evans - Marketing on a shoestring budget. Turning $440 into $940 000 - S4 Ep8

    Publié: 12/06/2023

  11. Eden Bidani - Messaging Strategy - The forgotten jigsaw piece of product market fit, PLG and growth - S4 Ep7

    Publié: 10/06/2023

  12. Mike Rizzo - Marketing Operations Strategy - ignore at your entire function's own cost - S4 Ep6

    Publié: 11/05/2023

  13. Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

    Publié: 04/05/2023

  14. Mike Taylor - Is copying success a good strategy? Or should you be wary of survivorship bias? A debate - S3 Ep4

    Publié: 23/04/2023

  15. Brent Annells - Partnership and distribution strategy for services & SaaS - Step-change growth vs failure - S3 Ep26

    Publié: 16/04/2023

  16. Why you don't need a lot of Martech to get the job done - Core Strategy vs Tech Tools - John James

    Publié: 03/04/2023

  17. Andres Glusman - Testing, experimentation and competitive intelligence to craft products that sell - S4 Ep3

    Publié: 12/03/2023

  18. Bryan Williams - Building partnership ecosystems and communities that drive growth - S4 Ep2

    Publié: 23/02/2023

  19. Per Davidsson - Empirical entrepreneurship and the pursuit of growth vs profit - S4 Ep1

    Publié: 15/02/2023

  20. Elisa Choy - How to predict the results of elections before they happen - A US mid-terms example - S3 Ep31

    Publié: 07/12/2022

2 / 5

Uncovering the secrets behind world-class commercialization strategy for senior executives - garnished with tech & Champagne. Learn from people who've bridged the strategy gap between planning, execution and measurement. They'll have battle scars to show, skin in the game and money in play. Most aren't famous but there's zero commercial agenda here, so heeding their wisdom is priceless. Listen to an episode if you dare, but you've been warned. There's no going back. Keep taking your blue pills - or press play

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